Show me your data and I will tell you who you are: General Data Protection Regulation (GDPR) essence and aims

Abstract

General Data Protection Regulation (GDPR) was a response to more and
more common use of personal data in commercial transactions. The Regulation
is aimed at standardising the provisions at the supranational level and
increasing consumer protection. GDPR has a potential for influence on the
global standards and practices of personal data processing. Will the new legislation
be able to address another type of global challenges connected with the
use of big data by politicians and public authorities? Recent events, especially
those concerning the use of advanced analysis of data in Donald Trump’s
electoral campaign and the campaign of Brexit supporters’, show the need for
guarantees of reliability, stability and security of democratic processes.